Senior Housing Brand Platform
An asset for every market.
Three in-house operating brands span the full range of senior housing: value, core, and luxury. Capital can enter at any point in the market with a product built for it.
Sensible Suites
Efficient, well-run senior hospitality properties that deliver a distinctive blend of value, comfort, and convenience.
Value · Comfort · Convenience
Brickmont Assisted Living
Centric’s flagship assisted living and memory care brand: full-service communities that set the standard in their markets.
Assisted Living · Memory Care
Amplify Senior Living
Elevated, amenity-rich residences for the top of the market, where design, service, and location command premium rates.
Luxury · Amenity-rich · Premium
Recent Deals
Institutional capital, arranged and executed.
Featured Deals
“Centric Development’s eye for detail and vision”
JLL Capital Markets arranged joint venture equity for Centric's Fredericksburg development, an institutional underwriting of Centric's construction execution, cost discipline, and return profile. Luxury assisted living and memory care in an established regional medical hub off I-95, opened 2026.
What Centric Does
Vertically integrated developer
Built to reduce the gap between underwriting and execution.
Deals fail between the spreadsheet and the field. Centric works both sides of that gap.
Site-Specific Risk
Zoning, utilities, access, and demand issues surfaced before they reach the model.
Development Risk
Financing, entitlement, design, and construction decisions made by one team, so assumptions hold.
Construction Risk
Priced with field experience, not third-party estimates. Schedule and budget protected through delivery.
Operating Reality
An owner-operator's view of how the building will actually work for residents and staff, planned from day one.
Project Types
Primary Project Focus.
Independent living
Rental communities in markets with the depth and income to support them.
Assisted living
Licensed communities sized to demand, staffing reality, and operating economics.
Memory care
Dedicated memory care with research-backed layouts that work for care delivery.
Senior housing campuses
Multi-acuity campuses combining independent living, assisted living, and memory care.
55+ residential
Age-restrictive rentals designed for the active adult community.
Adaptive reuse opportunities
Existing buildings where high market demand supports senior use repositioning.
Operator-led development
We know that operators are the foundation of a successful community and we work hand in hand with them to build to their needs.
Have A Project?
Centric Development is always evaluating new opportunities at any stage of the process.
Submit a ProjectPartnership Model
What we do for our partners.
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01
Initial Review
We quickly determine whether the site, market, capital objective, operator need, or project thesis deserves deeper attention.
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02
Feasibility & Risk Screen
We identify the issues that can waste time, threaten capital, or break execution: zoning, utilities, access, construction cost, site constraints, and senior housing demand.
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03
Development Plan
We turn viable opportunities into a clear development plan: scope, budget, schedule, entitlement path, construction strategy, and capital needs.
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04
Execution
We carry the plan into the field with development management, construction oversight, reporting, and delivery discipline.
The goal is not to make every deal work. The goal is to identify the right deals early and execute them with discipline.
FAQ
Questions capital partners ask.
What does Centric Development do?
Centric Development is a senior housing development and construction company based in Atlanta, Georgia. The firm develops and builds independent living, assisted living, and memory care communities across the Southeast, and operates the communities it builds, so development decisions are informed by construction pricing and daily operating reality.
What types of senior housing projects does Centric evaluate?
Centric evaluates independent living, assisted living, memory care, senior housing campuses, 55+ residential, adaptive reuse opportunities, operator-led development, and land sites suitable for senior housing across Georgia and the Southeast.
Does Centric work with institutional capital partners?
Yes. Centric is structured to work with capital partners, lenders, landowners, brokers, operators, and project sponsors evaluating senior housing opportunities, from a single site review to a programmatic development relationship.
Where does Centric Development operate?
Centric is based in Atlanta and focused on Georgia and Southeast growth markets, with built work in Georgia and Virginia and general contracting licenses across six states.
Why is construction experience important in senior housing development?
Construction experience surfaces site constraints, pricing risk, schedule issues, constructability problems, and budget exposure earlier in the process, while a deal can still be restructured. As its own general contractor, Centric prices construction with field experience rather than third-party estimates.
Start a Conversation
Have a senior housing opportunity to evaluate?
Deploying capital, reviewing a site, representing land, or seeking a build partner: Centric can help.